{
  "title": "Luxury shopping statistics",
  "edition": 2026,
  "checked": "2026-10-24",
  "url": "https://onlineluxuryshops.com/articles/luxury-shopping-statistics.html",
  "sources": {
    "bain": {
      "name": "Bain & Company · Finding a New Longevity for Luxury",
      "date": "18 December 2025",
      "url": "https://www.bain.com/insights/finding-a-new-longevity-for-luxury/",
      "method": "Annual market estimates; distribution and second-hand sections. Figures describe personal luxury goods, not all luxury experiences."
    },
    "monitor": {
      "name": "Altagamma–Bain · June 2026 Monitor update",
      "date": "25 June 2026",
      "url": "https://altagamma.it/media/source/PRESS%20RELEASE%20%20Altagamma%20Monitor%20Update%202026._1.pdf",
      "method": "Pages 1–2. Base-case forecasts assume a stable Middle East, resilient local demand and gradual recovery in China. Global growth is at constant exchange rates."
    },
    "bcg": {
      "name": "BCG × Altagamma · True-Luxury Global Consumer Insights",
      "date": "7 July 2026",
      "url": "https://altagamma.it/media/source/CS_BCGxAltagamma_2026_ENG.pdf",
      "method": "Pages 1, 3–4. More than 10,000 luxury respondents in 11 markets, plus qualitative interviews. Selected luxury consumers, not a representative sample of everyone shopping online; fieldwork dates are not stated in this release."
    },
    "deloitte": {
      "name": "Deloitte Switzerland · Swiss Watch Industry Study 2025",
      "date": "8 October 2025",
      "url": "https://www.deloitte.com/ch/en/about/press-room/swiss-watch-industry-study-2025.html",
      "method": "Consumer survey: 6,500 people, June–July 2025, in Switzerland and selected export markets, including Mexico. Industry executives were surveyed separately. These consumer results concern watches, not exclusively luxury-priced watches."
    },
    "gama": {
      "name": "GAMA · Aircraft Shipments & Billings, 2019–2025",
      "date": "2025 results presented 18 February 2026",
      "url": "https://gama.aero/facts-and-statistics/quarterly-shipments-and-billings/",
      "method": "Annual business-jet shipments reported by GAMA. New aircraft deliveries are distinct from charter flights, used-aircraft transactions and online purchases."
    },
    "boat": {
      "name": "BOAT International · Global Order Book 2026",
      "date": "January 2026 edition",
      "url": "https://cdn.boatinternational.com/files/2025/12/e77d09a0-d457-11f0-918e-33bfe21c46ec-BI_GOB_Opener%20SW%20CW_LF_CJW-combined.pdf",
      "method": "Data overview, PDF page 2. Snapshot around 1 September 2025: yachts 24 metres and longer, on order or in build. Signed projects require a minimum 10% deposit; speculative builds require construction, hull lay-up or tooling to have begun. Participation is voluntary."
    },
    "rolls": {
      "name": "Rolls-Royce Motor Cars · 2025 Bespoke review",
      "date": "9 January 2026",
      "url": "https://www.press.rolls-roycemotorcars.com/rolls-royce-motor-cars-pressclub/article/detail/T0454857EN?language=en",
      "method": "Manufacturer-reported year-on-year change for its Private Office commissions. No absolute commission count is disclosed; this is not a measure of the entire bespoke-car market."
    }
  },
  "facts": [
    {
      "id": "online-luxury-share-2025",
      "section": "online",
      "value": 21,
      "unit": "percent",
      "title": "Online’s share of personal luxury goods",
      "period": "2025",
      "status": "Market estimate",
      "source": "bain",
      "anchor": "https://onlineluxuryshops.com/articles/luxury-shopping-statistics.html#online-luxury-share-2025"
    },
    {
      "id": "luxury-market-2025",
      "section": "market",
      "value": 358,
      "unit": "EUR billion",
      "title": "Personal luxury goods in 2025",
      "period": "2025",
      "status": "Market estimate",
      "source": "monitor",
      "anchor": "https://onlineluxuryshops.com/articles/luxury-shopping-statistics.html#luxury-market-2025"
    },
    {
      "id": "personal-luxury-outlook-2026",
      "section": "market",
      "value": [
        2,
        4
      ],
      "unit": "percent growth",
      "title": "The personal luxury goods outlook",
      "period": "Full-year 2026",
      "status": "Forecast · June 2026",
      "source": "monitor",
      "anchor": "https://onlineluxuryshops.com/articles/luxury-shopping-statistics.html#personal-luxury-outlook-2026"
    },
    {
      "id": "global-luxury-outlook-2026",
      "section": "market",
      "value": [
        0,
        2
      ],
      "unit": "percent growth, constant exchange rates",
      "title": "The wider luxury outlook",
      "period": "Full-year 2026",
      "status": "Forecast · June 2026",
      "source": "monitor",
      "anchor": "https://onlineluxuryshops.com/articles/luxury-shopping-statistics.html#global-luxury-outlook-2026"
    },
    {
      "id": "price-value-rejection-2026",
      "section": "online",
      "value": 70,
      "unit": "percent, approximately",
      "title": "Price still has to feel justified",
      "period": "2026 study; preceding 12 months",
      "status": "Consumer survey",
      "source": "bcg",
      "anchor": "https://onlineluxuryshops.com/articles/luxury-shopping-statistics.html#price-value-rejection-2026"
    },
    {
      "id": "ai-luxury-research-2026",
      "section": "online",
      "value": 79,
      "unit": "percent of surveyed AI/GenAI users",
      "title": "AI users researching luxury",
      "period": "2026 study",
      "status": "Consumer survey",
      "source": "bcg",
      "anchor": "https://onlineluxuryshops.com/articles/luxury-shopping-statistics.html#ai-luxury-research-2026"
    },
    {
      "id": "secondhand-luxury-value-2025",
      "section": "preowned",
      "value": 50,
      "unit": "EUR billion, estimated",
      "title": "The second-hand luxury market",
      "period": "2025",
      "status": "Market estimate",
      "source": "bain",
      "anchor": "https://onlineluxuryshops.com/articles/luxury-shopping-statistics.html#secondhand-luxury-value-2025"
    },
    {
      "id": "secondhand-hard-luxury-2025",
      "section": "preowned",
      "value": 83,
      "unit": "percent, approximately",
      "title": "Watches and jewellery dominate resale value",
      "period": "2025",
      "status": "Market estimate",
      "source": "bain",
      "anchor": "https://onlineluxuryshops.com/articles/luxury-shopping-statistics.html#secondhand-hard-luxury-2025"
    },
    {
      "id": "preowned-watch-intentions-2025",
      "section": "preowned",
      "value": [
        40,
        20
      ],
      "unit": "percent; Gen Z, Baby Boomers",
      "title": "Different generations, different intentions",
      "period": "June–July 2025 survey",
      "status": "Purchase intentions",
      "source": "deloitte",
      "anchor": "https://onlineluxuryshops.com/articles/luxury-shopping-statistics.html#preowned-watch-intentions-2025"
    },
    {
      "id": "watch-online-preference-2025",
      "section": "watches",
      "value": 30,
      "unit": "percent of respondents",
      "title": "The preference for buying watches online",
      "period": "June–July 2025 survey",
      "status": "Consumer survey",
      "source": "deloitte",
      "anchor": "https://onlineluxuryshops.com/articles/luxury-shopping-statistics.html#watch-online-preference-2025"
    },
    {
      "id": "watch-store-preferences-2025",
      "section": "watches",
      "value": [
        38,
        23
      ],
      "unit": "percent; multibrand, monobrand",
      "title": "Multibrand stores and brand boutiques",
      "period": "June–July 2025 survey",
      "status": "Consumer survey",
      "source": "deloitte",
      "anchor": "https://onlineluxuryshops.com/articles/luxury-shopping-statistics.html#watch-store-preferences-2025"
    },
    {
      "id": "business-jet-shipments-2025",
      "section": "ultra",
      "value": 854,
      "unit": "new business jets shipped",
      "title": "New business jets shipped",
      "period": "Calendar year 2025",
      "status": "Reported deliveries",
      "source": "gama",
      "anchor": "https://onlineluxuryshops.com/articles/luxury-shopping-statistics.html#business-jet-shipments-2025"
    },
    {
      "id": "superyacht-order-book-2026",
      "section": "ultra",
      "value": 1093,
      "unit": "yachts 24m and longer",
      "title": "Superyachts on order or in build",
      "period": "2026 edition; September 2025 snapshot",
      "status": "Order-book snapshot",
      "source": "boat",
      "anchor": "https://onlineluxuryshops.com/articles/luxury-shopping-statistics.html#superyacht-order-book-2026"
    },
    {
      "id": "italian-superyacht-projects-2026",
      "section": "ultra",
      "value": 568,
      "unit": "projects at Italian yards",
      "title": "Projects at Italian shipyards",
      "period": "2026 edition; September 2025 snapshot",
      "status": "Order-book snapshot",
      "source": "boat",
      "anchor": "https://onlineluxuryshops.com/articles/luxury-shopping-statistics.html#italian-superyacht-projects-2026"
    },
    {
      "id": "rolls-royce-private-office-2025",
      "section": "ultra",
      "value": null,
      "unit": "more than double year on year",
      "title": "Private Office commissions at Rolls-Royce",
      "period": "2025 versus 2024",
      "status": "Manufacturer report",
      "source": "rolls",
      "anchor": "https://onlineluxuryshops.com/articles/luxury-shopping-statistics.html#rolls-royce-private-office-2025"
    }
  ],
  "charts": {
    "businessJetShipments": [
      [
        2019,
        809
      ],
      [
        2020,
        644
      ],
      [
        2021,
        710
      ],
      [
        2022,
        712
      ],
      [
        2023,
        730
      ],
      [
        2024,
        764
      ],
      [
        2025,
        854
      ]
    ]
  }
}